New Transformers Animated Activators Revealed

For those who haven't bothered with these smaller, simpler toys, you may want to reconsider, but it's not my job to convince you, it's HASBRO's.

Here's their pitch to try to convince you, from their display at SDCC we have new Activators including a Police Patrol Car Bumblebee (which we knew about), a Starscream repaint as Thundercracker, an Earth mode Megatron, and finally, Grimlock!

Not to mention the others already known about including Ratchet, Optimus Prime, and Lockdown, as well as, the already released Starscream, Bulkhead, and Bumblebee.

For those who don't know, the Activators line is a smaller pricepoint (think bigger than legends, smaller than scout), where the figures transform (most of the way) with the simple push of a button. Reminiscent to old G1 jumpstarters, battle chargers, and some early Beast Wars figures by using a simple transformation gimmick, these toys also have great articulation, and very show accurate robot modes, and alt modes.